B2B Marketing

The "Shampoo" Theory

Expanding your agent network is an efficient way to improve your Marketing ROI.

Most schools work with only a handful of agencies, which is fewer than 15 based on our survey, which means your market penetration is less than 5%.

Promoting your program among all the other similar providers is like selling shampoo in a super market; it's all about shelf space.

Having your program “carried” by many agencies will also improve your program recognition in a market.

By providing an agent with better information, he/she will more likely promote your program. 

Background:

• • Agents or consultants remain critical “opinion leaders” in deciding where a student studies abroad. 

  • Over 60% of Asian students still enroll in a school via an agent 

  • The Agency business is highly fragmented in Asia 

  • Taiwan: 350+ agencies 

  • Thailand: 400+ agencies 

  • Vietnam: 800+ agencies 

Less than 1% of the agents will attend international agent workshops; moreover, agents are difficult to identify from abroad.

Our Advantage:

• • • We can help you expand your agent network quickly & cost effectively 

    • By being in the same time zone, we can help manage agent sales more effectively. 

    • We can also offer realistic feedback on how your program can be positioned in the market. 

Our Services:

• • Agent Workshop 

  • 1:1 Agent Visits

  • E-DM Blast/Fax Broadcast to 200 agents in Taiwan, Vietnam, and/ or Thailand in local languages.

  • Exposure on our closed agent groups on Facebook.

[Sign up now]

[Request for Proposal] via email.