Social Media Marketing

"The age of spending tons of money on traditional media is over.

As consumers shift their attention to online and social media, your marketing budget should follow the same trend."

It's clear that leveraging the power of social media is the most effective way to communicate with your audience. We know where students go look for information about studying abroad, and we will make sure your program information will be placed in the right channels in each local market.

Background

Facebook

Taiwan:

•Highest Facebook penetration rate worldwide: 82%

•82.3 % population are internet users

•97.4 % of internet users having used mobile or wireless Internet

Vietnam

•64,000,000 Facebook users, ranked 7th worldwide

•67% of the 93 M population are internet users, among which 94% use it daily

•Facebook is the top one used social media, followed by Google+ and Skype.

Line

Taiwan

•The third mostly used social media in Taiwan

•Penetration rate at 71%, following Facebook and Youtube.

•18,000,000 users, i.e. 7.6 out 10 people uses Line, No. 1 penetration worldwide

•Demographic: 15-19 yr: 9%, 20-29 yr: 20%, 30-39 yr: 27%, 40-49: yr 22%, 50-59: yr 19%