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Vietnam, the top emerging market for international student recruitment

posted Jun 29, 2018, 1:24 AM by Chuang Tina
Vietnam has been recognized as one of the top emerging markets for international student recruitment by higher education institutions in the United States, Australia, Canada, etc. As a sending country, Vietnam ranks 6th worldwide in terms of the number of students in the United States (9th in 2016), 5th in Australia, 5th in New Zealand, 2nd in Japan and so on. The numbers of Vietnamese students choosing a foreign school for post-secondary, undergraduate and graduate education have been growing significantly over the years, reaching more 130,000 students in 50 countries in 2017, compared to 106,104 in 2012 statistics by Vietnam Ministry of Education and Training. Additionally, Vietnam has spent 3.4 billion USD yearly on foreign education.

To put this in perspective, that is nearly 5% of domestic post-secondary enrollment. A more than 90% were self-financing and 4% were sponsored by the Government.

In terms of countries of destination, the choices have changed remarkably in recent years. According to the latest statistics, Japan has risen as a phenomenon in the study abroad market and become the number one destination for Vietnamese students with 61,671 students (up 14.6% compared to 2016). Following countries are Australia with 31,000 and the United States with 28,000 students in the 2016/17 academic year. Besides, Canada is becoming the one of the most attractive destination for Vietnamese students according to the immigration policy. In 2017, the number of Vietnamese students in Canada rise to more than 14,095 comparing to nearly 5,000 in 2014.

Where do Vietnamese students go?

Top Three Destination Countries for Overseas Vietnamese Students
YearAustraliaYoYU.S.YoYJapanYoY
201731,0005.52%22,4384.84%61,67140.78%
201629,3793.00%21,40314.32%43,80712.67%
201528,524-0.40%18,72212.93%38,88247.06%
201428,63910.09%16,5792.99%26,43991.60%
201326,01515.36%16,0983.38%13,799215.55%
201222,551-4.41%15,5724.59%4,37324.94%
201123,592-8.52%14,88813.54%3,5008.40%
201025,7888.60%13,1122.30%N/AN/A

Number of Vietnamese Students in The United States
YearUndergradGradOPT/Non-degreeTotal
2016/201715,2583,5003,68022,438
2015/2016N/AN/AN/A21,403
2014/2015N/AN/AN/A18,722
2013/2014N/AN/AN/A16,579
2012/201311,3822,7851,93116,098
2011/201211,2442,6491,67915,572
2010/201111,0542,4201,41414,888


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